B2B Sales Automation Terms
Plain-English definitions of every term you'll encounter when building an automated outbound system for your agency.
Sales Automation
The use of software to automatically execute repetitive tasks in the B2B sales process.
Waterfall Enrichment
A data enrichment strategy that queries multiple providers in sequence until verified data is found.
Cold Email Deliverability
The likelihood that a cold email actually reaches the recipient's inbox (not spam).
Email Warmup
The process of gradually building a sending domain's reputation before high-volume outreach.
SPF, DKIM & DMARC
Three DNS-based email authentication standards that prove to mail servers you own your sending domain.
RevOps (Revenue Operations)
A business function that aligns sales, marketing, and customer success under unified processes, data, and technology.
ICP (Ideal Customer Profile)
A detailed description of the type of company that gets the most value from your product or service.
Cold Email Command Center
A centralized multi-client dashboard for managing all cold email campaigns, inboxes, replies, and reporting in one place.